JoeyFitts(left)andBrunoAzizasaythegoaloftheirbookistoprovideadeepunderstandingofhowtoachieveenterpriseperformanceobjectives。

FittsandAzizadrewupontheirextensiveexperienceforthebook。

Bothareregularspeakersatbusinessconferencesworldwide。

AzizarecentlypresentedatavarietyofMicrosofteventsincludingtheU。

S。

CIOSummit,theEMEACIOSummit,andtheMicrosoftCFOconference。

HewasalsoafeaturedpresenterattheprestigiousCranfieldUniversityCentreforBusinessPerformanceinOctober2008。

Meanwhile,FittsspokeatCIOMagazinesCIOSummitwithMicrosoftCIOTonyScott,wherethetwoannouncedthelaunchoftheMicrosoftCIONetwork。

FittsalsohadthehonorofdeliveringajointkeynoteaddresswithRobertKaplaninAthens,Greece,fortheMicrosoftHellasPerformanceManagement:TheKeytoSuccessfulLeadershipeventinDecember2008,oneofthemostsuccessfuleventsthecompanyhasrunwithbusinessdecision-makers。

AzizaandFittshavewatchedasDriveBusinessPerformancehasbecomeapopularresourcewithcustomers,partnersandMicrosoftfieldteams,andtheyoftenhearaboutitfirsthand。

Forexample,theretailteamrecentlyputtogetheraparticularlyeffectiveexecutivedinnerintheUK。

Itwassmallandintimate。

IwassittingnexttotheCIOatUnilever,Fittsrecalled。

Hesaidtome,Youknow,thisisthetypeofthingwevebeenmissing。

ImachampionforMicrosoft,but,frankly,youguysmakeithardforme。

Thecompetitionhasteamsandresourcestheyprovidetotherestofmyexecutiveteam,sotheyarealwaysgettingyourcompetitorsstory。

ThenmycolleagueswonderwhyImutilizingMicrosoft,becausetheydonthaveanythingfromyouthattheycanrelateto。

Thisbookgivesmesomethingtoshowthem。

Partnersofallsizeshaveusedthebookandtheauthorsinmarketing。

ThelistincludesMicrosoftPartneroftheYearwinnersMarinerandCatapultSystems,MicrosoftpartnerQuilogy,andMicrosoftglobalpartnerssuchasInfosys。

Becausethebooktakesaglobalperspective,DriveBusinessPerformancehasbeenusedbyMicrosoftmarketers,sellersandpartnersasagiveawayorpromotioninmarketingactivitiesworldwide。

Inadditiontotheglobalorganizationscitedinthebook,salesactivitieswithPhilipMorris,BankofEngland,SecuritasFrance,LegrandandLEGOhaveactivelyincorporatedthebookandtheauthorsintotheirprograms。

FittssaidtheMicrosoftfieldorganizationseemstoappreciatehowthebookfocusesonbusinessvalueratherthanproductfeaturesandfunctionality。

Ifacustomerasksforahole,vendorstypicallyshowuptotellthemabouttheirshovels,hesaid。

Butthecustomerjustwantsaholedug;theywanttheoutcome,notthediscussionabouttrowels,spades,shovelsorbackhoes。

FittssaidagoalofthebookwastohelpbridgethegapbetweenbusinessandITteams。

Followingonecustomerpresentation,atechnicalarchitectexplainedtoFittshowheusesthebooktohelpsellhisbusinessstakeholdersonthetechnologyinitiativeshehasbeenproposing。

Hesaid,Itgivesmeawaytoexplainwhytheyshouldcare。

Icanpointtoallofthesecompanyexamplesandsay,See,theydidit。

Lookathowitshelpedtheircompany。

Morethanayearafterpublication,AzizaandFittscontinuetobeaskedtospeakabouttheirbook。

Theauthorshaverecentlydeliveredworkshopsfordifferentcorporatetrainingprograms,includingtheLeadershipDevelopmentGroupandtheMicrosoftFinanceForum。

InSeptember,thepairwillpresentattheQualityandBusinessExcellenceForumtoleadadiscussionabouthowtheconceptsinDriveBusinessPerformancecanbeappliedtodeliverbetterqualityforMicrosoftcustomers。

Theauthorshavebeenextremelypleasedwiththeresponsetotheirbook。

Youhopeitwillresonatewiththeaudience,butyouneverknowwhenyourewritingit,Fittssaid。